For Real Estate Agents

In the competitive field of real estate, agents are always looking for an edge.  Sell more homes, sell them quickly, and sell them for more money.  Not only do you have to meet the needs of your client, but you also have to stay a step ahead of other agents.  If you are a real estate agent and you are reading this, then you are on your way to selling homes faster and for more money.

Studies like this one in the Wall Street Journal statistically prove what appears to be common sense: professional photography of homes made them sell quicker and for more money.

Here is another article just released in Forbes in Nov. 2012 reinforcing the extreme importance of high quality photography in real estate.  In the article the writer pens, "...the first impression buyers most often get of a home is from the photos in the MLS listing, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property."